Diamond Shine needed a brand system for Graphene Xtreme, a premium ceramic sub-brand able to stand on its own within Sonny's CarWash Chemistry ecosystem while flexing as a white-label asset for individual wash operators. We built a bold, interlocking GX monogram anchored above the Graphene Xtreme wordmark, set against a hexagonal molecular motif for the background pattern. Nodding to graphene's chemical structure, with a dimensional icon treatment for a premium, next-gen feel. A deep blue and chrome palette carries across a full logo suite, wordmark, icon, and single-color variants. Ensuring consistency from tunnel arches and site signage to digital ads and print collateral, giving GX standout presence on wash menus as the flagship ceramic upsell in the Diamond Shine product family.